I’m Ethan Pidgeon

Who I am

I’m head of Brand at Merciv, and was previously at Otherlife, Pentagram, Blink UX, and ASICS. I focus primarily on branding and visual identity, but my skill set covers web, print, and product design. This allows me to establish and follow a strategic vision across disciplines and media.

I graduated summa cum laude from Northeastern University with a BFA in graphic and information design. I earned an Honors in the Discipline distinction and a Meserve Award for Creative Excellence.

A man practicing yoga on rocks near the beach during sunset, with cliffs and the ocean in the background.

What I do

I collaborate with clients and agencies to drive growth, impact, and connection.

  • I leverage thorough research and communication to discover and develop a cohesive strategic vision.

  • I craft iconic, resonant marks with utility and longevity.

  • I translate values, ideas, and stories into repeatable visual, verbal, and creative motifs.

  • I extend product-driven brands into the digital world through systematic UI/UX design.

  • I create and prepare posters, flyers, brochures, and books for print.

How I do it

Every project is different, but these are the cornerstones of my process.

  • I start every project with conversations, workshops, and activities to help uncover the client's goals, aspirations, struggles, and success criteria.

  • Leveraging the foundation set in the discovery phase, I go wide, exploring various potential design solutions and creative territories.

  • Once a direction or combination of directions is identified, I go deep, sweating the small stuff and nailing the details.

  • When the work is approved and finalized, I package and deliver all files and design assets. Additionally, I may provide guidelines, rollout, or production support.

Where I’ve worked

Otherlife
Senior Designer
September 2024–Present

Pentagram
Graphic Design Intern,
Michael Bierut
July 2023–May 2024

Blink UX
Visual Design Intern
June 2022-August 2022

ASICS
UX Design Co-op
January 2022-June 2022

Unispace
Graphic Design Co-op
January 2021-June 2021

Northeastern University
Summa Cum Laude
BFA, Graphic and Information Design
May 2024

University of the Arts London
Study Abroad, Experience Design

  • Great ideas make great design.

    1/5

  • For better ideas, change your perspective.

    2/5

  • Hold strong opinions loosely.

    3/5

  • Be obsessed.

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  • Good designers are good listeners.

    5/5